There are two ways to download and print the in-store signage.
Your e-marketing materials are also included in both.
Download the in-store signage and e-marketing materials, and print the signage at your home or office.
American Express has partnered with FedEx to make high-quality printing even easier. Use FedEx Office® Print Online to print these materials and all your printing needs and save 20%* on your order.
Download your e-marketing materials and get started. To use these effectively, consult the guide included in the ZIP file.
Take advantage of free Facebook ads, a $100 value, while they last. The ads are geo-targeted to reach customers in your area and when clicked will link them to your business page on Facebook.
Terms of Participation apply.
We've made it even easier for you to build a Facebook page for your business.
Build your fan base by starting a Facebook Business Page.
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*20% discount available on FedEx Office Print Online orders. Does not apply to rush or shipping or courier charges. Discount applies to orders placed online only. Maximum discount value of $500. Discount cannot be used in combination with custom bid orders or other coupons, special offers, or discounts. Offer expires November 26, 2011.
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Let all your customers know you're part of the Shop Small® movement with these free marketing assets.
Select your in-store signage options and download this along with other e-marketing materials.
We've made it even easier for you to build a Facebook page for your business.
Build your fan base by starting a Facebook Business Page.
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E-Marketing
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Your ad will be reviewed for compliance with the Terms of Participation and Facebook's Advertising Guidelines. If approved, it will run in the last three weeks leading up to Small Business Saturday®. Actual length of your campaign may vary depending on clicks and/or impressions required to spend $100 in Facebook advertising. We will contact you via e-mail to keep you informed of the status of your ad submission.

Interested in another $50 of Facebook advertising? Sign-up for YourBuzz for free by November 26, 2011 and get a $50 rewards card for Facebook ads that you can customize for your business, while supplies last.

Did you already get your free marketing materials? If not, get access to free in-store signage and e-marketing materials.

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Your Facebook ad will be displayed to consumers 21 years of age or older within a 10-mile radius of your business zip code.
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2011 Small Business Saturday Free $100 Facebook Advertising Program - Terms of Participation

By participating in the Small Business Saturday Free $100 Facebook Advertising Program ("Program") to receive advertisements on Facebook ("Facebook Ads"), you agree to be bound by these Terms of Participation and the decisions of American Express Travel Related Services Company, Inc. ("American Express") and its agents, which are final and binding on all matters, including, but not limited to, with respect to whether your small business is eligible to participate.

ELIGIBILITY: The Program gis only available to independently owned businesses. Small business cannot promote any of the following: pharmaceuticals, drugs, politics, pornography or sexual aids, diet aids, gambling, liquor, tobacco, firearms/weapons, or any sensitive topic with respect to current events, and any such small businesses are not eligible for this Program. Franchisees, national chains and government agencies are not eligible.  By participating in this Program, you represent and warrant that (i) your business complies with the requirements set forth herein and (ii) you are the owner of the business and have the right to participate in this Program on behalf of your business and to grant the rights herein.  Program is subject to all applicable federal, state and local laws.

PROGRAM PERIOD: Program is offered on a first come, first serve basis, while supplies of the dedicated advertising inventory lasts.  Program will end at 11:59 p.m. ET on November 18, 2011 or whenever supplies of dedicated inventory have been exhausted, whichever is sooner ("Program Period").

ENROLLMENT: To enroll in the Program, visit www.facebook.com/shopsmall during the Program Period and follow the directions provided to complete and submit the registration information and advertisement submission form as directed ("Ad Form").  If you have not already established a dedicated Facebook Business page for your small business, you will be required to do so prior to completing the Ad Form.  Establishing a page on Facebook is free.  Ad Forms are subject to review by American Express and Facebook and/or their respective agents and may be rejected if they do not comply with these Terms of Participation and/or the Facebook Advertising Guidelines, as American Express and Facebook determine in their sole discretion.  Note:  American Express does not guarantee that any ad submitted as part of this Program will be run on Facebook or will run for any particular period of time or will run on any particular Facebook pages.  Limit one (1) Ad Form per person/business.  Multiple Ad Forms received from the same person/business will be void.  For purposes of this limitation, multiple locations of a business will together constitute one business.

Facebook Ads that are accepted in connection with this Program will be run on Facebook beginning November 7, 2011 and until the $100 value has been reached.  

FACEBOOK ADS: Facebook Ads made available as part of this Program will be provided as a template and cannot be modified in any way. Business name cannot exceed thirty-five (35) characters. Facebook Ads will be displayed to individuals 21 years of age or older and geo-targeted within a 10-mile radius of your business zip code which will be asked for at time of registration.  The actual number of clicks and/or impressions provided as part of the $100 of Facebook Ads will vary depending on the range of bids that are currently winning any auction among ads similar to yours [https://www.facebook.com/help/?page=864] Facebook Ads will run throughout the Facebook site. American Express reserves the right to reject any Facebook Ad that American Express determines, in its sole and absolute discretion, does not meet American Express's criteria or is otherwise objectionable.  American Express also reserves the right to make non-substantive edits to your Facebook Ad to correct misspellings and grammatical mistakes, write out abbreviations, to fit Facebook Ad character count, etc.

NAME AND TRADEMARK LICENSE:  By participating in the Program, you are providing a license for the use of the name of your business, logo, service marks, trademarks, trade names, taglines, URL, its Facebook Business Page on Facebook, or other proprietary designation in the Facebook Ad and in any advertising and promotion of Small Business Saturday and the Program by American Express and its designees.

GENERAL CONDITIONS:   By participating, you agree to release, discharge and hold harmless American Express, Facebook, Inc., and their respective parents, affiliates, licensees, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the foregoing (collectively, "Released Parties") from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from your participation in the Program. Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled Ad Forms; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Program, including, without limitation, errors or difficulties which may occur in connection with the administration of the Program, the processing or reviewing of Ad Forms or in any Program-related materials.  Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Program or downloading materials from or use of the website.  Persons who tamper with or abuse any aspect of the Program, who act in an unsportsmanlike or disruptive manner or who are in violation of these Terms of Participation, as solely determined by American Express or its agents, will be disqualified.  This Program may be cancelled at any time. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROGRAM MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, AMERICAN EXPRESS RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS' FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

WARRANTIES & LIMITATIONS OF LIABILITY:  AMERICAN EXPRESS IS PROVIDING THE PROGRAM "AS IS" AND ON AN "AS AVAILABLE BASIS" WITHOUT ANY EXPRESS OR IMPLIED WARRANTIES INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR WARRANTIES OF NON-INFRINGEMENT, SECURITY, OR ACCURACY. AMERICAN EXPRESS IS NOT RESPONSIBLE FOR THE ACTIONS, CONTENT, INFORMATION, OR DATA OF THIRD PARTIES, AND YOU RELEASE THE RELEASED PARTIES FROM ANY CLAIMS AND DAMAGES, KNOWN AND UNKNOWN, ARISING OUT OF OR IN ANY WAY CONNECTED WITH ANY CLAIM YOU HAVE AGAINST ANY SUCH THIRD PARTIES. IF YOU ARE A CALIFORNIA RESIDENT, YOU WAIVE CALIFORNIA CIVIL CODE §1542, WHICH SAYS: "A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE DEBTOR." THE RELEASED PARTIES WILL NOT BE LIABLE TO YOU FOR ANY LOST PROFITS OR OTHER CONSEQUENTIAL, SPECIAL, INDIRECT, OR INCIDENTAL DAMAGES ARISING OUT OF OR IN CONNECTION WITH THE PROGRAM, EVEN IF THEY, OR ANY OF THEM, HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE RELEASED PARTIES' AGGREGATE LIABILITY ARISING OUT OF THE PROGRAM WILL NOT EXCEED ONE HUNDRED DOLLARS ($100). APPLICABLE LAW MAY NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY OR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU. IN SUCH CASES, THE RELEASED PARTIES' LIABILITY WILL BE LIMITED TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW.

Disputes: (1) Procedures: You and American Express agree that any and all disputes, claims or controversies arising out of or related to the Program, including any claims under any statute or regulation ("Disputes"), shall be submitted first to non-binding mediation. If the Disputes are not resolved through mediation, the Disputes then shall be submitted for binding arbitration. Unless the parties agree otherwise, any mediation and/or arbitration shall take place in the State of New York, New York County, and shall be administered by, and pursuant to the rules of, the American Arbitration Association ("AAA").

(2) Restrictions on Arbitration: Disputes shall be arbitrated on an individual basis. There shall be no right or authority for any Disputes to be arbitrated on a class action basis or in a purported representative capacity on behalf of the general public or other persons or entities similarly situated. The arbitrator's authority to resolve Disputes and to make awards is limited to Disputes between you and American Express alone, and is subject to the Limitations of Liability set forth in these Terms of Participation. Furthermore, Disputes brought by either you or American Express against the other party may not be joined or consolidated in arbitration with Disputes brought by or against any third party, unless agreed to in writing by all parties. No arbitration award or decision on any Disputes shall be given preclusive effect as to issues or claims in any dispute with anyone who is not a party to the arbitration. Should any portion of this paragraph (2) of this Disputes section be stricken from these Terms of Participation or deemed otherwise unenforceable, then this entire Disputes section shall be stricken from these Terms of Participation.

(3) Enforcement: The provisions of this Disputes section may be enforced in a court of competent jurisdiction and the party seeking enforcement shall be entitled to an award of all costs, fees and expenses (including attorney fees) incurred in obtaining the enforcement of this provision, to be paid by the party against whom enforcement is ordered.

(4) Costs of Arbitration Proceedings: The parties will be responsible for paying their respective shares of the arbitration fees (including filing, administrative, hearing and/or other fees) as provided by AAA rules, except that American Express will be responsible for paying all arbitration fees in connection with any Dispute it commences in arbitration or compels to arbitration.

Personal Information: By providing your e-mail address, you agree to receive follow-up communications regarding Small Business Saturday from American Express. For information on how we protect your privacy, please read our Privacy Statement.

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